➤Fundraising News: Hive
Mini-Pitch: Redefining the Workplace for Independent Health & Wellness Professionals
Company Overview: The HIVE provides flexible, modern coworking space that removes barriers to practice ownership, fosters community, and empowers providers to focus on exceptional care.
Team: Rob Lyles — Co-Founder & CEO: Doctor of Physical Therapy | Board-Certified Specialist in Sports PT 10+ years bridging healthcare and digital health, with expertise in concierge human performance, sports medicine, and data-driven solutions at the intersection of clinical practice and technology.
Jake Grundstein — Co-Founder & COO: Healthcare Transformation & Go-To-Market Leader 12+ years in healthcare, spanning clinical practice, health system strategy, and health tech startups. Expertise in workflow redesign, clinical operations, and scaling patient engagement platforms.
Problem: Independence comes at a cost. Independent health and wellness professionals face steep barriers to start, grow, and sustain a practice.
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Prohibitive Costs: Private studios/clinics can cost $200K+ per year just to operate.
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Inefficient Logistics: Managing leases, equipment, and administration eats into valuable billable client time.
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All Risk, No Flexibility: Fixed costs and long-term commitments force providers to shoulder financial risk even when demand fluctuates.
Solution: Flexible coworking and support services that help independent providers focus on care and grow their practices — not overhead.
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Flexible Access: Membership + on-demand booking for any type of provider.
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High-End Space: Private treatment rooms, gym pods, and coaching suites designed to elevate the client experience and drive retention.
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Built-In Community: Coworking and networking that fuel cross-discipline growth, referrals, and collaboration.
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Business Support: Front desk support, tech-powered tools, and shared resources that turn independence into a streamlined, scalable practice.
Business Model: Recurring revenue across space, services, and consumer wellness.
- B2B Revenue (Core Engine)
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- Memberships – recurring monthly fees for flexible access.
- Space Rentals – hourly credits or monthly rentals, scalable from part-time to full-time use.
- Add-Ons – concierge services, business coaching, storage, and event rentals.
- D2C Revenue (Growth Engine)
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- Recovery Lounge – package options to drive retention.
- Gym Pod Rentals – semi-private space for personal workouts.
- Future Expansion – workshops, branded partnerships, and community events.
Market Opportunity: $1.8T US wellness market (5-7% CAGR).
Target Customer: Independent physical therapists, personal trainers, chiropractors, massage therapists, coaches & doctors — premium-seeking and entrepreneurial.
Ask: $2.5MM friends/family SAFE round, 20% discount, $50K minimum check.
Contact: Rob Lyles, Co-Founder & CEO
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➤Five Founder Questions Feature
Donna M. Netzley
Sensible CFO & Consulting
1. What is your startup's elevator pitch?
I'm a Fractional Controller. What that means is organizations hire me on a part-time basis to analyze their financial data to improve profits. Essentially, a Controller bridges the gap between a bookkeeper and a business owner. I manage the bookkeepers, the budgets, and the accounting systems, allowing an owner to focus on growing their business.
2. What is your ideal customer profile and plan to reach them?
My ICP is companies in the $1M-$15M range with existing bookkeepers (if not, we can provide one from our team). I'm looking for strategically-minded owners and CEO's who want to understand their financial data better to increase their profits.
I try to hit all the networking events that have these business owners as well as bankers who are a great referral partner for me.
3. What is the next key milestone in your startup's journey?
My next key milestone is branching out my services to include Private Client Financial Management services.
4. How can Chucktown Startups and the local startup community best support your startup?
Word of mouth when they hear of potential opportunities for me.
5. Wildcard- What else would you like the community to know about you and your startup?
The secret sauce to my startup is we are a husband-and-wife team where Scott provides the CFO services, I provide the Controller and Private Client Financial Management services, and I oversee a team of bookkeepers.
➤Invitation to Reach Out
Please reach out to schedule an in-person or Zoom meeting. Feel free to email me at toby@chucktownstartups.com or text 843-830-7452.
Thanks for being part of Chucktown Startups. We’re excited to see what happens next as we connect the dots in Charleston’s growing startup scene!
Cheers!
Toby Palmer, Founder
Chucktown Startups: Promote. Support. Connect.
